{"id":10864,"date":"2022-09-19T10:30:00","date_gmt":"2022-09-19T10:30:00","guid":{"rendered":"https:\/\/library.nida.ac.th\/?post_type=recommended_book&#038;p=10864"},"modified":"2022-11-17T22:02:37","modified_gmt":"2022-11-17T15:02:37","slug":"marketing-5-0-technology-for-humanity","status":"publish","type":"recommended_book","link":"https:\/\/library.nida.ac.th\/th\/recommended_book\/marketing-5-0-technology-for-humanity\/","title":{"rendered":"Marketing 5.0:\u00a0 technology for humanity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10864\" class=\"elementor elementor-10864\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07ddf30 e-container--column e-container\" data-id=\"07ddf30\" data-element_type=\"container\">\t\t\t\t<div class=\"elementor-element elementor-element-827d110 elementor-widget elementor-widget-heading\" data-id=\"827d110\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Marketing 5.0:  technology for humanity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"elementor-element elementor-element-ad59ec2 e-container--row e-container\" data-id=\"ad59ec2\" data-element_type=\"container\">\t\t<div class=\"elementor-element elementor-element-8c2fa76 e-container--column e-container\" data-id=\"8c2fa76\" data-element_type=\"container\">\t\t\t\t<div class=\"elementor-element elementor-element-a907e42 elementor-widget elementor-widget-image\" data-id=\"a907e42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ils.nida.ac.th\/F\/RE7NYQ5A5A5DL9T4RYA7Q4L68NNTJEGGY5IPX8G2VHHAJ8CRK3-04606?func=full-set-set&#038;set_number=021700&#038;set_entry=000005&#038;format=999\">\n\t\t\t\t\t\t\t<img width=\"394\" height=\"602\" src=\"https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/nidaLib-recmd-book-HF-5415-K848mt-2021.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/nidaLib-recmd-book-HF-5415-K848mt-2021.jpg 394w, https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/nidaLib-recmd-book-HF-5415-K848mt-2021-196x300.jpg 196w, https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/nidaLib-recmd-book-HF-5415-K848mt-2021-8x12.jpg 8w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e3c8a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"69e3c8a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/ils.nida.ac.th\/F\/RE7NYQ5A5A5DL9T4RYA7Q4L68NNTJEGGY5IPX8G2VHHAJ8CRK3-04606?func=full-set-set&#038;set_number=021700&#038;set_entry=000005&#038;format=999\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">HF 5415 K848mt 2021<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6854203 elementor-widget elementor-widget-image\" data-id=\"6854203\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ils.nida.ac.th\/F\/RE7NYQ5A5A5DL9T4RYA7Q4L68NNTJEGGY5IPX8G2VHHAJ8CRK3-04606?func=full-set-set&#038;set_number=021700&#038;set_entry=000005&#038;format=999\">\n\t\t\t\t\t\t\t<img width=\"200\" height=\"200\" src=\"https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/HF5415-K848mt-2021.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/HF5415-K848mt-2021.png 200w, https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/HF5415-K848mt-2021-150x150.png 150w, https:\/\/library.nida.ac.th\/wp-content\/uploads\/2022\/09\/HF5415-K848mt-2021-12x12.png 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"elementor-element elementor-element-49d8b16 e-container--column e-container\" data-id=\"49d8b16\" data-element_type=\"container\">\t\t\t\t<div class=\"elementor-element elementor-element-b895a16 elementor-widget elementor-widget-text-editor\" data-id=\"b895a16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Famous for inventing &#8216;The 4 P&#8217;s of Marketing&#8217; Professor Phil Kotler&#8217;s textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical\/Digital business models. His solution to integrating these challenging forces is Technology for Humanity&#8211;finding ways to use technology to advance Customers&#8217; non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers&#8217; deepest needs, and make a difference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20964b elementor-widget elementor-widget-text-editor\" data-id=\"c20964b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Citation:<\/strong><br \/>Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. (2021). <em>Marketing 5.0:\u00a0 technology for humanity<\/em>. Hoboken, New Jersey: Wiley<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7565f elementor-widget elementor-widget-text-editor\" data-id=\"bd7565f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>NIDA Library Newsletter, Vol. 11 Iss. 3 (May-Jun 2021)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t\t<\/div>","protected":false},"featured_media":10804,"template":"","meta":{"_mi_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing 5.0:\u00a0 technology for humanity - Library and Information Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/library.nida.ac.th\/th\/recommended_book\/marketing-5-0-technology-for-humanity\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 5.0:\u00a0 technology for humanity - Library and Information Center\" \/>\n<meta property=\"og:description\" content=\"Marketing 5.0: technology for humanity HF 5415 K848mt 2021 Famous for inventing &#8216;The 4 P&#8217;s of Marketing&#8217; 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